Introduction:

Scalyng is a Web Analytics Agency specializing in helping businesses gather and analyze data about their website visitors. In this case study, we explore how Scalyng helped Mila AG, a leading electronic goods retailer, implement GA4 (Google Analytics 4) Tracking on their online store and partner platforms and built a real-time dashboard to monitor and optimize their customer acquisition efforts.

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Client Challenge:

Mila AG was struggling to gather accurate data about its website visitors and identify areas for improvement in its online store. The company had several different checkout systems in place, each with its own tracking and reporting tools. Additionally, Mila AG's customer acquisition efforts across various platforms were not accurately tracked, making it difficult to optimize these efforts.

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Approach:

Scalyng worked closely with Mila AG to develop a tracking plan to build a tracking infrastructure that supports the future decision process on every team and covers their online store and partner platforms. We began by conducting a detailed audit of Mila AG's existing tracking systems and identifying areas for improvement. We then worked with Mila AG's development team to implement GA4 tracking on their website and partner platforms. Finally, we helped Mila AG merge its various checkout systems into the same GA4 account, providing a more comprehensive view of its sales funnel.

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1- Workshop with the team to collect all the requests, nice to have and desires;

2 - Building of a tracking plan to integrate all the data collection requests;

3 - Setup of the data layer events across the website with Mila's Dev Team;

4 - Data Validation and comparison with the back-office data;

5 - Dashboard development.

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Results:

After implementing GA4 tracking, merging its checkout systems, and building a real-time dashboard, Mila AG saw significant improvements in its ability to track and analyze user behaviour on its website and across all acquisition platforms.
The company gathered more accurate data about its website visitors and optimized its customer acquisition efforts in real time.

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